“TOUCH THE GAME”
adidas + D&AD Shift
BRIEF WINNER
Art Direction & Design: Curt Saunders, Copywriting: Kurtis Hilliard, Strategy: Shakira Polite
Brief: Create A Culture First Approach To Celebrating The Women’s World Cup In North America In 2023.
Insight: Through sport, women are empowered to play the game of life.
Idea: Touch The Game will ignite change by empowering women on and off the field.
“Explore More”
Spotify + D&AD SHIFT
BRIEF WINNER
Art Direction, Design, & Strategy: Curt Saunders, Copywriting & Strategy: Maddie Black, Art Direction & Design: Tatyana Smith, Art Direction & Design: Khy Patch
Brief: Encourage Gen Z To Discover The World Of Spotify’s Audiobooks Offering.
Insight: Gen Z are the explorers of the new age in all kinds of audio. This generation learns more about themselves through what they listen to.
Idea: While the access to the knowledge Gen-Z seeks changes everyday, the world of audiobooks on Spotify gives Gen-Z the opportunity to explore more of what they love, and more of who they are.
#NOWEVERYONESINVITED
Diageo + D&AD SHIFT
Art Direction + Photography: Curt Saunders, Copywriting, Strategy, & Design: Janet Igah, Art Direction + Design: Safwan Khan
Brief: Bring New Drinkers Into The Guinness Family Through New Occasions, Using Our Guinness 0.0 Offering.
Insight: People who make the bold decision not to drink because of the health, religious or other reasons should feel welcomed at every celebration without feeling excluded.
Idea: Now everyone can feel included in the festivities with Guinness 0. No more curated guest lists because of drinking preferences and no more guilt for non-alcoholic drinkers.