SPOTIFY
In 2023, I joined Spotify’s creative team as a conceptual art director & social creative through the PULSE Fellowship program. Here’s a look at some of the work I contributed to.
HIP HOP 50
For Hip Hop's 50th anniversary, we collaborated with artist & illustrator Raj Dunna to create murals, digital OOH in key Hip Hop representative cities, as well as a social campaign.
I supported the team with choosing the overall visual aesthetic of the campaign, choosing the illustrator, providing feedback to his drafts, as well as providing copy for the headlines.
SPOTIFY + ADVISRY
For this social content shoot in support of NYFW, I conducted the interview with designer Keith Herron on his brand ADVISRY, and took still photography of his home studio in Brooklyn.
FEID - “SIN TEMOR”
To celebrate Feid's new album "MOR, No Le Temas a a La Oscuridad," Spotify created a one of a kind experience in Miami for Feid fans to find their light in the dark with this experiential event.
I supported the creative team with the creating the concepts and visual aesthetic of what the event would entail. The event was largely supported by fans, and even featured a surprise appearance performance from Feid himself, dressed in Ghost garb.